To give 113 West Main a cohesive professional identity, each component needs a tagline that summarizes its unique value proposition. These taglines connect the building’s historic bank heritage with your modern “Media Mill” vision.
1. The Media Mill (Master Brand)
- Tagline: “History Preserved. Innovation Produced.”
- Alternative: “The Piedmont’s Hub for Media, Market, and Modern Living.”
- Purpose: This sits on the main building entrance and website. It tells the community that while the 1925 architecture remains, the output is purely 21st-century.
2. City Press Club Bistro (Dining & Social)
- Tagline: “Where the News Meets the Menu.”
- Alternative: “Zero-Mile Dining. 24/7 Connectivity.”
- Purpose: This emphasizes the synergy between the TV station (G1NBC) and the food. It positions the bistro as the place where “informed” people gather.
3. G1NBC Orange (Broadcast Studio)
- Tagline: “Amplifying the Heart of Orange.”
- Alternative: “Local Stories. Global Reach.”
- Purpose: This highlights the “Megaphone” aspect of the project. It shows that G1NBC is here to serve the local community while broadcasting their stories to the world.
4. The Exchange (Coworking & Suites)
- Tagline: “Your New Headquarters in a Historic Landmark.”
- Alternative: “Work for Yourself, Not by Yourself.”
- Purpose: This targets the professional “remote worker” or small business owner in Orange, promising a step up from a home office into a prestigious setting.
5. The Root Cellar (Basement Farm)
- Tagline: “Deep Roots. High Tech. Fresh Daily.”
- Alternative: “Cultivating the Future, One Floor Down.”
- Purpose: This handles the “weirdness” factor of a basement farm by framing it as a high-tech, high-freshness benefit for the town.
Where to Place Your Taglines
| Channel | Layout Suggestion |
|---|---|
| Main Signage | THE MEDIA MILL (Large) |
| Bistro Window | CITY PRESS CLUB |
| Instagram Bio | **113 West Main |
| Investor Deck | 113 West Main: A Vertical Circular Economy. |
