Developing a financial pro-forma for 113 West Main Street allows you to show potential investors a clear path to profitability. This historic three-story building (c. 1925) in Orange, VA, has a strong “value-add” profile due to its mixed-use nature and media/broadcast anchor.

​Below is a preliminary Financial Pro-Forma Outline based on current 2025 market data for Orange, VA.

1. Estimated Annual Revenue (Gross Income)

Based on 2025 local market rates: Residential (~$1,200–$1,500/mo), Office/Retail (~$15–$18/SF).

Floor / UnitUse CaseEstimated Monthly RentAnnual Total
1st FloorCity Press Club Bistro & G1NBC Station$3,500 (approx. $18/SF)$42,000
2nd Floor6 Office Suites + Boardroom$3,000 ($500/suite avg.)$36,000
3rd Floor1 x 2BR Apartment$1,500$18,000
3rd Floor2 x 1BR Apartments$2,400 ($1,200 each)$28,800
BasementUrban Farm (Internal Lease/Cost Offset)$500 (Lease back to Bistro)$6,000
OtherExisting ATM Lease Income$250$3,000
TOTALGross Operating Income$11,150$133,800

2. Estimated Renovation & Setup Costs

For historic mixed-use buildings, renovation costs typically range from $100–$175/SF for mid-to-high-level finishes.

  • Exterior/Structural: $150,000 (Facade, roof, windows)
  • Systems (HVAC/Electric/Plumbing): $200,000 (Upgrading a 1925 building to modern residential/TV studio standards)
  • First Floor Build-out (Bistro/Studio): $175,000
  • Basement Farm Install: $50,000 (Hydroponic systems & LED lighting)
  • Total Est. Project Budget: $575,000 – $750,000 (plus acquisition cost)

3. The Crowdfunding Opportunity (Investor Returns)

​Using the Virginia ICE or Reg CF path, you could structure the deal to be highly attractive:

  • Preferred Return: Offer investors a 7%–9% annual “preferred return” paid out from the monthly rent.
  • Equity Upside: Investors get a percentage of the profit if the building is sold in 5–10 years.
  • The “Tax Credit” Play: Mention that you will apply for Virginia Historic Tax Credits (25%) and Federal Historic Tax Credits (20%). This can effectively “repay” nearly half of your renovation costs, which is a massive safety net for your investors.

4. Immediate Questions for Your Financial Planning

  1. Operating Expenses: Have you factored in the higher electricity costs for the G1NBC station and the basement urban farm lights?
  2. Vacancy Reserve: We typically suggest a 5% vacancy factor ($6,690/year) in your pro-forma to stay conservative.
  3. Debt Service: With 2025 commercial rates around 6%–6.5%, how much of the project will be bank-financed versus crowdfunded?

Would you like me to create a “One-Page Pitch Deck” summary that combines this financial outline with your floor-by-floor vision?

GONEN CORP FUNDS